there are a few supermarket chains in london - sainsbury's, waitrose (which i forgot to visit!) and marks & spencer to name a few. marks & sparks and waitrose belong to the more atas category, whilst sainbury's is equivalent to ntuc supermarket in singapore... well, just about 10x bigger.
" there are 89 cranberries in every bottle of this water and 13 raspberries too"
used my last pennies at the airport buying potato chips
no fanciful or elaborated designs, keeping things to simple colours, bold lines sometimes a sense of humour is what makes the british way of marketing click - well at least for me, because you'd never want to know how much food i brought back from london.