hey guys check out this viral marketing tactic in paris! suspected to be from IKEA, but not yet confirmed. super cool! i think the excitement and attention generated is extremely valuable though judging by the sound of police sirens the authorities may not be too happy haha..
read about it on another of my newly favourite blog: weloveviral. =)
the more i think about it, the more i think it probably isn't a viral marketing campaign but some prank. if you watch the videos closely, the parachutes actually carried REAL HUGEASS sofas that floated and landed with a loud thump. if it really was a marketing campaign, then i must say it's a pretty dangerous one (police & ambulance sirens, car alarms going off?!?!). alternatively, they probably staged the whole scene and shot it under controlled conditions. hmm, i guess we'll have to wait to find out!