mixing art and chocolate... truly.

hi everyone! i've escaped to taiwan for the week and it's been a tremendously enjoyable week with my family. =) i'm exhausted and my eyes are barely open but i have to blog about this otherwise i won't sleep well. caught an episode of anthony bourdain's episode of no reservations in spain (yay!!!), with one visit to a chocolatier called enric rovira up north of barcelona (double yay!!!). his inspiration comes from anthony gaudi's famous architecture and design. seriously, no amount of literary description can justify how AMAZING rovira is. nothing short of a creative genius, you really have to watch this. enjoy!

catch especially from 3.30min onwards!

hahaha part II.

damn funny! the innocence of kids - simply adorable. =)

parachutin' paris.

hey guys check out this viral marketing tactic in paris! suspected to be from IKEA, but not yet confirmed. super cool! i think the excitement and attention generated is extremely valuable though judging by the sound of police sirens the authorities may not be too happy haha..

read about it on another of my newly favourite blog: weloveviral. =)

***edit***

the more i think about it, the more i think it probably isn't a viral marketing campaign but some prank. if you watch the videos closely, the parachutes actually carried REAL HUGEASS sofas that floated and landed with a loud thump. if it really was a marketing campaign, then i must say it's a pretty dangerous one (police & ambulance sirens, car alarms going off?!?!). alternatively, they probably staged the whole scene and shot it under controlled conditions. hmm, i guess we'll have to wait to find out!

introducing tan hong ming. =)

this ad is so brilliant i'm speechless. i absolutely love it and kudos to the creative team and production crew for its flawless execution and creativity. enjoy!

thanks to lynette for posting this on her blog, which i'm taking the chance to introduce to anyone who's interested in advertising. check it out and be thrilled! =)